Behind the scenes photography on behalf of Adidas Y-3 for their shows at Paris Mens Fashion Week.
Present for all the key final stages at their headquarters in Paris, I was able to see for myself the hard work poured into creating each show. On show day the
atmosphere backstage can be incredibly intense, but it is this energy and excitement that makes it a thrill to document. I understand why so many photographers come back for more, addicted to the whir. Everyone present exists in the moment, as frenzied and flashing it is, there’s a collective effort to make it an impact.
